How to Start a Bookstagram (#Bookstagram)

If you love books and you’re looking for a creative outlet or a community of like-minded bibliophiles, you’ve got to start a Bookstagram account!

Not only is Bookstagram a great place to post book reviews or show off your bookish photography skills, but it’s also a perfect way to find your next favorite read. (I can’t tell you how much my TBR list has grown since joining!)

On Bookstagram, you can connect over your favorite fandoms, join fun reading challenges, and you can even work with publishers and brands to get free ARCs & bookish merch sent to your doorstep.

If you’re not sure where to start, keep reading. It’s easy to create an account. But first, a little introduction to the community itself.

How to Start a Bookstagram

What is Bookstagram?

Bookstagram is a little slice of Instagram reserved just for bibliophiles.

It’s not just a hashtag; it’s a way of life.

Basically, it’s one giant book club with hundreds of thousands of people who actually understand your obsession with books. (In fact, they help fuel it!) 

There are users who post solely about young adult books, horror books, or classic literature. There are book vloggers (users who create videos discussing books). And, there are online bookshops and bookish candle companies and artists inspired by literature.

All these people come together to make up the multi-passionate and dynamic Bookstagram community.

(Let’s connect on Bookstagram! You can find me @reader.haven).

Bookstagram has been around for at least 5 years. It continues to grow each day, without showing any signs of stopping.

(think it has something to do with the fact that it’s the best online community there is!)

It’s a haven for bibliophiles to connect and discuss stories; a place to discover your next enthralling read and share your unique perspective. It’s a wealth of creative inspiration and discovery.

Having a Bookstagram account allows you to share your love for books, your unique voice, and your creativity all at once. For many bibliophiles, it’s an irresistible trifecta.

(Psst…I wrote an in-depth guide to Bookstagram, including tips from 30 established Bookstagrammers. Check it out here!)

How to Start a Bookstagram

How to Start a Bookstagram

1. Pick an Instagram handle for your Bookstagram account

The first step to start a Bookstagram is choosing a name for yourself. This can trip a lot of people up, because it seems so permanent.

But guess what? You can change your handle at any time. So think on it a bit and pick something you like!

You may want to choose a handle that makes it clear your account is about books or reading. You don’t need to use those words specifically, of course! I’ve seen users with all sorts of variations: pages, literary, words, shelf, library, chapter, tomes, Tolkien, etc.

Remember to make your handle unique to you. What do YOU care about when it comes to your bookish life? That’s what matters most. Infuse your personality into your account, starting with your name.

2. Fill out your Bookstagram profile

The next step is filling out your Instagram profile.

Start by selecting a profile picture. If you don’t have one on hand, you can create a logo for yourself for free using Canva. But photos of yourself make your account more personable. It all depends on what you’re comfortable with!

Next, add your first name to the name field. Then, in the description, add a few snippets of info about yourself. Are you a coffee-obsessed? A dog lover? Do you love YA books? What’s your Hogwarts house? Is true crime your all-time favorite genre?

You can also put details like your current read, or your Goodreads yearly reading goal.

Then, add your link. This can be a link to your Goodreads account, your book blog, or anything you want.

3. Determine your theme

This step is optional. You don’t have to have your entire feed planned out before you start. But you can, if you want to!

Your theme (or aesthetic) is essentially the colors & tones you use, the backgrounds & props you use, and sometimes the types of books you focus on.

For example, if you love fantasy novels and cozy feels, you might consider using muted tones with wooden/natural props, blankets, and teacups. Or, you might go wild with bright colors and metallic props.

Maybe you prefer a minimalist look, focusing on just a book and a coffee cup. The possibilities are endless – get creative with it!

It’s all about what you like and what you have on hand. Remember: you can change your theme at any time, so don’t let indecision hold you back.

4. Take a photo & post your first post

Once you’ve completed your profile, it’s time to post your first photo and introduce yourself! Let people know who you are, your favorite genres, and what they can expect from your account.

Make sure to use hashtags like #bookstagram and #meetthebookstagrammer. That way, your first post is more likely to get seen by other users.

That’s it: now you’re ready to start a Bookstagram and join in on the fun! The most important part of Bookstagram is engaging with others – it’s how you make connections and get inspired. Get out there and get chatting!

More about Bookstagram here:

Bookstagram Guide eBook

Click here to learn more about the Ultimate Guide to Bookstagram eBook (plus read a free excerpt)!

7 thoughts on “How to Start a Bookstagram (#Bookstagram)”

    1. Hi Yeisha! It’s a personal choice. I haven’t switched my Bookstagram account to a ‘business’ account so far, but I might end up changing in the future. The main difference is that a business account gets analytics/audience insights. There have been rumors that business accounts might not get as much engagement as personal accounts, but unfortunately there’s no real proof one way or the other. I’d recommend starting out as a personal account at first, but again, that’s totally up to you!

  1. Love all the info since I am new to Bookstagram. I’ve decided to keep using my existing business account and start posting about books too.. but not exclusively a book account. Not sure I’ll be able to really break into the world without a dedicated account….

    1. Hi Alexis – it’s definitely possible to have multiple themes or niches! It all depends on what your goals are with Bookstagram. If you’re hoping to work with publishers, it will likely be easier if you post about books pretty consistently. But it doesn’t have to be the only thing you share on your account. 🙂

  2. I love the info.
    I’d like to start a bookstagram account but I don’t have any physical copies of books. I’ve always read them on my phone coz books can be expensive. How would you recommend I start?

    1. You can totally still start a Bookstagram account! In the past, I’ve shared ebooks using a photo of my e-reader, then used an app like Canva (it’s free!) to add an image of the book cover on top of the e-reader. Or, you can take a photo of another cell phone with the book’s cover pulled up on the screen. You can even just share digital images you create via Canva – it’s super easy to use for simple graphic design. If you do want to start your own personal library, I’ve found physical books really cheap at Goodwill, library sales, and yard sales. I hope that helps!

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