If you’re a bookstagrammer, you may know that you can request books (both physical and digital) directly from publishers – typically via email – in exchange for a review. But did you know a lot of publishers have their own Bookstagram influencer programs that make it a whole lot easier?
I wanted to share all the programs I’ve found since joining Bookstagram, to save you time!
But first: if you haven’t heard of Bookstagram, take a look at my post on How to Start a Bookstagram (& what it is!). Basically, it’s a community/niche within Instagram where book lovers post photos about books, review them, discuss them, obsess over them…you get the gist. 🙂
Publisher Influencer Programs for Bookstagrammers
When it comes to Bookstagram influencer programs, they’re all different. Some require you to apply to join their program (by sharing a little information about yourself and your social platforms), and some offer up books on an individual request basis.
Publishers are often separated into multiple imprints, with each imprint publishing different types of books. (For example, Viking is an imprint of Penguin Random House.) Some imprints have their own influencer program, while other imprints are combined into one larger program.
Most of the time, once you’re accepted into a program, the publisher will send out an email each month (or each quarter) with a list of all the ARCs/finished copies of books that are available to request. Usually, these are books that are yet to be released/published.
Then, you just fill out a form with which books you want to request, and that’s it! You may not get all the books you request, but it’s much easier than having to send an individual email for each book you’re interested in.
Some programs require you to have a certain number of followers on Instagram, while others are more interested in how much engagement you get. Either way, it doesn’t hurt to apply and see what happens!
Please keep in mind: this information is subject to change at any time. I’ve done my best to make sure it’s accurate at the time of writing this, and I’ll do my best to update it with changes, but of course some things can get missed. And now, onto the list!
Penguin Random House
Random House Influencer Program: sends a newsletter once a month for requesting titles through a request form. This program includes multiple imprints, including Ballantine, Bantam, Delacorte, Del Rey, and more.
Viking/Penguin Books/Penguin Classics: this page is updated every 1-2 months with new titles you can request on an individual basis.
Riverhead Books: this page gets updated every 1-2 months with new titles you can request on an individual basis.
KDPG Influencer Newsletter (Knopf/Doubleday/Pantheon/Vintage/Anchor imprints): sends a newsletter periodically with upcoming books you can request. Doubleday also updates this Doubleday Influencer page periodically with upcoming titles you can request.
Harper Books: apply to be added to their influencer newsletter email list. They send a newsletter every quarter with a request form for upcoming releases.
William Morrow Books: apply to join their Bookstagram influencer program. They send an email each month with a request form for upcoming titles.
HarperKids/Epic Reads: check out this Google doc with helpful information about this influencer program. Scroll all the way to the bottom for information on how to join the program.
Macmillan Influencer Program: you can fill out this form to be added to the Macmillan influencer database.
Tor/Forge: to be added to the database, send an email to the Tor publicity email (listed on the Macmillan page above) and ask to be added to their digital seasonal catalog email list. They send an email every quarter (sometimes more often) with information on upcoming titles and a book request form.
Henry Holt: fill out this form to subscribe to their influencer newsletter. They send monthly emails with books you can request for review.
St. Martin’s Press/Wednesday Books/Minotaur: apply to join the SMPG Influencer Outreach program. They send emails periodically with information on upcoming releases and an ARC request form.
Celadon Books: apply to be added to their database, from which influencers are chosen to receive ARCs (advanced reader copies) based on their preferences.
Hachette Book Group
Grand Central Publishing: apply to join the program and receive periodic emails with a request form for upcoming titles.
Forever Publishing: subscribe to their quarterly newsletter, which includes a form you can fill out to request upcoming titles.
That’s all I have for now. I hope you find this list of Bookstagram influencer programs helpful! Feel free to let me know if I’m missing any. 🙂 Enjoy your reading and reviewing!
More about Bookstagram here: